Radio ads written for the ear.
Broadcast-ready :15, :30 and :60 commercials for AM/FM stations — scripted, cast, recorded, mixed and delivered to each station’s specs.
A good radio ad is mostly writing.
Radio is the only medium where your customer can’t see anything. No logo, no photo, no fine print. Every word has to earn its place, and the name of your business has to be easy to remember after a single listen — while someone is merging onto I-85.
That’s why we spend most of our time on the script. Once the words are right, we cast a voice that fits your brand, build a mix with music and sound design, and check it on a car stereo and a phone speaker before you hear it.
Everything you need, nothing you don’t.
Each project is quoted in writing. Here’s what a typical radio advertising project covers.
Scriptwriting
One or two creative directions, timed to length, with two revision rounds.
Voice casting
Two or three auditions from professional English or Spanish voices.
Music & SFX
Licensed production music and sound design, cleared for broadcast.
Mixing & mastering
Mixed for clarity and loudness-matched to broadcast standards.
Station delivery
WAV + MP3 files sent to you or straight to station traffic.
Updates later
Quick changes to dates, prices or offers for $60 within 90 days.
Who this is for.
- Local businesses running their first radio campaign
- Advertisers who want a better spot than the station’s free production
- Agencies needing a reliable bilingual production partner
- Nonprofits and churches promoting events and drives
Brief
A short call or form about your goals.
Quote
Written scope, price and timeline.
Create
Drafts, sessions and your feedback.
Deliver
Final files, on time, ready to use.
Can’t the radio station make my ad for free?
Many stations offer free production, and it can be fine for a quick announcement. The trade-off is that it’s usually read by an on-air host who also voices many other ads on the same station, and it can only run on that station. A spot we produce is yours to use anywhere.
What’s better, a :30 or a :60?
For most local businesses, a :30 is the sweet spot — enough time for one idea and a clear call to action. :60s work for storytelling or complicated offers, and :15s are great for reminders once people know you.
Can you match the voice from our old ads?
Often, yes. Send us an old spot and we’ll find a similar voice from our roster, or book the same talent if they’re available.
Have an idea for a spot? Let’s hear it.
Tell us what you sell, who you want to reach and when. You’ll get a written quote and a first script direction within two business days.