Pura Candela Media writes, voices and produces radio and streaming audio ads for Georgia businesses — in English, in Spanish, or both. Real voices, honest pricing, files ready for any station.
Because to the business paying for it, it does. Most of our clients are owner-operated: bakeries, auto shops, dental offices, roofers, restaurants, churches and nonprofits that need their ad dollars to work.
We started Pura Candela Media to give those businesses the same kind of audio big brands get — clear writing, warm voices, a mix that cuts through a car stereo — without agency overhead or long contracts. Everything is quoted in writing before we start, and you approve the script before anyone steps into the booth.
Hire us for one piece or the whole campaign. Each service has its own page with deliverables, timelines and starting prices.
:15, :30 and :60 spots written, voiced, mixed and delivered to station specs.
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Native Spanish voices and copy that’s adapted for U.S. Latino listeners — never run through a translator.
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Original jingles and three-second sonic logos you own outright, with full buyout licensing.
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Editing, mixing, show notes and launch help for business and community podcasts.
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Radio station buys and streaming audio campaigns sized to your budget, billed at cost.
Learn moreTell us your goal and budget. We’ll recommend the smallest thing that could work — sometimes that’s a single :30.
Ask usNo vanity numbers. These are the commitments written into every quote we send.
Most single-spot projects wrap up in about a week. Campaigns with music or several versions take two to three.
A 20-minute call or a short form. What you sell, who buys it, what makes you different, and what you want people to do.
You get one or two script directions within 48 hours, timed to length. Up to two rounds of edits are included.
We cast the voice, record, add music and sound design, then mix to broadcast loudness. Join the session live if you like.
Files go to you or directly to the stations’ traffic departments. If we’re buying media, you get a schedule and a wrap-up report.
If your customers live within a half-hour drive, local radio and streaming audio are some of the most efficient ways to keep your name in their heads.
Weekend specials, catering, grand openings.
Repair shops, roofers, HVAC, landscaping.
Dental, chiropractic, legal, tax and insurance offices.
Shops, churches, schools, nonprofits and events.
Two spec scripts we wrote for fictional businesses to show our approach. Press play to hear your browser read them aloud — a real session sounds a lot warmer.
[SFX: a car rattling, getting louder] WOMAN: You know that noise your car makes? The one you turn the radio up to ignore? DANA: Yeah. Turn it down for a second. [SFX: rattle stops] DANA: I’m Dana. At Dana’s Auto Care in Loganville we tell you what that noise is, what it costs, and whether it can wait — before we touch a wrench. ANNCR: Dana’s Auto Care. Highway 78, across from the feed store. Free diagnostics on weekdays.
[SFX: campanita de la puerta] NIÑA: ¿Mami, a qué hora abren? MAMÁ: A las cinco… pero el olor llega desde antes. LOCUTOR: En Panadería La Esperanza horneamos desde la madrugada para que tu cafecito nunca esté solo. Conchas, bolillos y pasteles para toda ocasión, hechos como en casa. LOCUTOR: Panadería La Esperanza, en Snellville. Abierto todos los días desde las cinco.
On the commute to Atlanta, on the school run, in the kitchen while dinner cooks. Audio reaches people when screens can’t.
Paste any script into our free script timer and see how long it reads at a natural pace, in English or Spanish. There’s also a simple airtime budget planner.
Both run right in your browser. Nothing you type is sent anywhere.
Open the free tools
Practical, plain-English articles for business owners thinking about radio and audio ads.
The short answer, the long answer, and the five words you should cut first.
Read article
What changes when you write for U.S. Latino listeners instead of translating for them.
Read articleHow to choose, what each costs, and why many of our clients do a little of both.
Read articleQuick answers to what people usually ask on the first call. There’s a longer list on our FAQ page.
All frequently asked questionsNo. About half of what we produce is English-only. We’re simply comfortable going back and forth, so if you want to reach both audiences, you don’t need two agencies.
A typical single spot takes five business days from approved brief to broadcast-ready file. Rush delivery in 48 hours is available for an added fee when the voice talent’s schedule allows.
Not at all. Many clients only hire us for production and place the spot themselves. If you’d like us to plan and buy the airtime, we bill station rates at cost and charge a transparent management fee.
Yes — sessions in Loganville are by appointment. Most clients prefer to join remotely by phone or video and approve takes live, which works just as well.
A sentence about what you sell, who buys it, and anything you want listeners to do (call, visit, order online). We’ll handle the rest, starting with a short call or email exchange.
Our studio sits in Walton County, about 35 miles east of downtown Atlanta. We produce for businesses all over the state and, remotely, anywhere in the U.S.
Tell us what you sell, who you want to reach and when. You’ll get a written quote and a first script direction within two business days.
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